Salming Underwear was founded in the spring of 1992. The vision was to make underwear for men that you would hardly notice you were wearing while being so attractive that you wouldn’t want to take them off. Their vision translates to a guarantee for customers of perfect fit, quality and design. Today, Salming Underwear also manufactures lingerie for women. Additionally, Sa...lming Underwear has expanded its range to include swimwear, sleepwear and the series Top Collection.
Salming Underwear want their products to show the same unique willpower, endurance, always leading and never giving up attitude that Börje Salming showed during his 17 years in the NHL. Hence the name of the brand.