About NLYMAN.com

NLYMAN.com is a leading player in online fashion for fashion-conscious guys between the ages of 18 and 35 years old. NLY MAN inspire daily with new fashion from some of our approximately 350 different brands. Here you'll find clothing, shoes, underwear, swimwear, accessories, and sportswear for every occasion. We get in over 300 new products every day from internationally well-known fashion houses and brands.

Our Core Function

NLYMan.com has a wide selection of the latest fashion trends for the young, trendy and outgoing demographic.

Our Vision

NLY MAN is to be the leading online fashion destination in the Nordics by offering valuable clothing for young men.

Our Brand Values


We know what's new and trendy, with a commercial take on the latest trends.


Taking chances, progressive thinking and presenting new ideas is in our DNA.


We are open and inclusive to brands that embrace differences.


We are confident, but humbly guide our demographic; always treating their confidence with utmost respect.

Our Markets

nlyman.com is currently active in the following geographic markets:

  • Sweden (since early 2003)
  • Norway (launched 2008)
  • Denmark (launched 2008)
  • Finland (launched 2008)
  • Germany (launched 2010)
  • Austria (launched 2011)
  • The Netherlands (launched 2011)
  • The EU site offers the possibility to shop within the EU (launched 2011)
  • UK (launched 2012)
  • France (launched 2013)
  • The international site offers the possibility to shop in countries outside the EU (launched 2013)
  • Belgium (launched 2014)
  • Poland (launched 2014)


If you want to send a letter to nelly.com, use the following address:
Nelly NLY AB/Nelly.com
Box 690
501 13 Borås

Visiting Address:
Lundbygatan 1
506 30 Borås

Email contact: [email protected]
Psst!.. You'll get faster help if you contact us through our contact form, which you can find here.

For press contact with nelly.com, send a message to [email protected].

Nelly.com and NLYMan.com, legal name Nelly NLY AB (Org: 556653-8822), is owned by Nelly Group. Nelly Group's stock is listed on Nasdaq Stockholm's Mid cap listing under the name "Nelly". For more information, go to www.nellygroup.com.

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