Fortify self-esteem among young women – we want to create a community where the young woman feels respected and celebrated!
Empower Femininity has been an explicit sustainability area for Nelly since 2021, but the company has had a strong focus on empowering young adults early on. With our position as a fashion destination for young women, we can make a difference and help strengthen the self-esteem of this target group. The inside is just as important as the outside.
Nelly uses a large proportion of User Generated Content (UGC) and Employee Generated Content (EGC) in the online stores and on social media. UGC is customers' own photos when they wear products from the company and EGC is content created by/on the company's employees, this gives customers the opportunity to see the products in reality, and not only on models in a photo studio environment We never edit out tattoos, stretch marks or other attributes that are naturally beautiful from our photos. Nelly wants to contribute to a healthy norm around bodies where this is normalized.