Our #REALMAN movement aims to challenge our customers - and every man - to be himself.
All men are different and true manliness comes in as many variants as there are men. Here you'll
meet people who inspire us in different ways, take part in promotions and read on-theme
Follow our journey - this is just the beginning.
Two pairs, two stories, the right to express ourselves as we want, look how we want and love who we want.
CATCH THE WAVE
Laid back surfer and instructor Oskar Albrektson took us to his main happy place - the beach, ocean and waves!